Statewide Media Campaigns 

The Wisconsin Tobacco Prevention and Control Program is offering existing media resources to Wisconsin organizations and partners. These resources are available on a limited basis.

If you are interested in applying to use any of these materials please fill out the Media Request Form.
Please note that The Media Resource Center only provides the produced media materials and resources. The costs of buying time, printing, or distributing these materials is the responsibility of the organizations or individuals requesting the materials.

If you have any questions about the Media Resource Center, please contact Spencer Straub at 608-267-0944 or strausl@dhfs.state.wi.us.

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Available Media

Everybody Smokes When Anybody Smokes

You Are Not Sheep Campaign

FACT They Killed 8,000 Campaign

My SmokeFree Story Campaign (also view supporting materials)

Smoke-Free Workplace Radio

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Everybody Smokes When Anybody Smokes
The campaign is geared towards African American, Native American, Hispanic/Latino, Hmong, and Low Socio-Economic populations. Elements include radio, bus, and billboard advertising. The ads encourage listeners to call the appropriate network or visit the campaign's Facebook page at www.endthesmoke.com

• African American - Print, Radio
  
  
• Native American - Print, Radio
  
  
• Hispanic/Latino - Print, English Radio, Spanish Radio
  
  
• Hmong - Print, English Radio, Hmong Radio
  
  
• Low Socio-Economic Populations - Print, Radio
  
  
  

If you are interested in applying to use any of these materials please fill out the Media Request Form.

You Are Not Sheep
The new "You Are Not Sheep" media campaign lets Wisconsin teens know about the dangers of smokeless tobacco. The campaign includes radio and online advertising. The ads focus on the tobacco industry's manipulation of teens, as well as the health effects and social consequences of smokeless tobacco use. Youth can get more info on smokeless tobacco by visiting www.myspace.com/youarenotsheep.

• Radio Ad (60 second)
  
  
• Internet Banner Ad
  
  
  

If you are interested in applying to use any of these materials please fill out the Media Request Form.

FACT They Killed 8000 Campaign
The FACT They Killed 8000 Campaign is a media and local activism campaign that focuses on the 8,000 people in Wisconsin killed from tobacco-related illnesses each year. The campaign was created by FACT members over the course of six statewide brainstorming sessions and stars FACT youth from Amery, Eau Claire, Eagle River, Fond du Lac and Kenosha. The spot encourages youth to fight back against the tobacco industry by joining the FACT movement at www.fightwithfact.com.

• Television Spots
  "They Killed 8,000" (60 second)
  This spot shows a Wisconsin town that has been completely wiped out. Evidence markers, similar to what you'd see at a crime scene, are placed throughout the town. The first evidence marker we see shows the number "1" and the final marker shown has the number "8,000." It's revealed at the spot's conclusion that 8,000 people are killed every year by Big Tobacco. It's like taking a Wisconsin town and wiping it right off the map.
  
  "They Killed 8,000" (30 seconds)
  This spot is an abbreviated version of the :60 second spot.
  
  
• FACTivism Materials
  Underground FACTivism Booklet
  This booklet features 18 different FACTivisms that FACT youth can do to gain points and earn free FACT gear at the FACT website. The FACTivisms are broken out into three difficulty levels.
  
  FACT Sheets
  Four ¼ page handouts featuring tobacco industry quotes and industry marketing expenditures that youth can use to spread the truth about Big Tobacco's lies.
  
  Industry Documents
  Four 1-page excerpts from Big Tobacco documents that cover spotlight Big Tobacco's attempts to specifically target youth. The documents feature the FACT Underground fist and the FACT URL.
  
  
  

If you are interested in applying to use any of these materials please fill out the Media Request Form.

Smoke-Free Workplace Radio
In Winter of 2005-2006, the following three radio ads ran. Each ad features a story of a person impacted by secondhand smoke and promotes smoke-free workplaces.

A media request form should be filled out for use of all radio ads. The radio spots are available for use as PSAs or community education efforts. If you are contemplating a paid media flight, a consultation with the Media Coordinator must be scheduled prior to buying time for the radio spots. This is necessary to avoid overlap with statewide media buys.

• Smoke-Free Workplaces - Doctor
  This spot features Dr. Darrell Link, a physician suffering from lung cancer. Dr. Link spent his career and final years as an advocate to smoke-free policies, cancer support groups, and hospice care. Dr. Link passed away in December of 2006 but his legacy is carried on by this ad and his work to make Beaver Dam and Wisconsin smoke-free.
  
  
• Smoke-Free Workplaces - Musician
  This spot features Ben Sidran, an internationally-known musician. Mr. Sidran discusses the benefits of playing in smoke-free bars and clubs and also speaks out for employees exposed to secondhand smoke.
  
  
• Smoke-Free Workplaces - Bartender
  This spot features Terre Roddy, a 15-year bartender. Ms. Roddy discusses how her job description included risking her health to make a living.
  
  
  

If you are interested in applying to use any of these materials please fill out the Media Request Form.