Unfortunately, Wisconsin data collection has not been able to get valid estimates of annual tobacco use rates for the Hispanic/Latino populations. The combined 2011-2015 Behavioral Risk Factor Survey (BRFS) highlights that Hispanics/Latinos use tobacco (20%) similar to the Wisconsin state average (19%), but at higher rates than Whites (18%) and Asians (14%).3 Even though Hispanic/Latino smoke similarly to overall averages, this population is growing and thus the number of smokers are likely to increase.1
Similar to other minority groups, Hispanic/Latino communities see a disproportionate amount of tobacco advertising. The Hispanic/Latino population is the fastest growing population in the United States and thus, the tobacco industry targets this population for new tobacco users. Strategies to increase smoking within the populations have included large donations to organizations representing Hispanic/Latino groups, and targeted advertisements using Spanish and Hispanic/Latino models, to increase tobacco use among the population.4,5 Despite persistent pro-tobacco marketing being directed to the community, there are very limited cessation programs available for these groups, which decrease quitting opportunities.
- Cancer Facts and Figures for Hispanic/Latinos: Explore preventative measures against the leading contributors to cancer, such as tobacco use
- ¡Estoy listo para dejar de fumar!: Quitting resources in Spanish
- Health Equity in Tobacco Prevention and Control: Learn more about how tobacco control programs are working to achieve health equity in tobacco prevention and control
- Lifelines from National Cancer Institute: Receive information and cessation resources for Hispanic Americans
- National Alliance for Hispanic Health: Understand different resources for tobacco use and health within Hispanic communities