As cigarette smoking rates have dropped, the tobacco industry has created new products to keep users hooked and find new customers. These "other tobacco products" (OTPs) are harmful and addictive, plus they're marketed aggressively and priced inexpensively. That's not safe, not fair, and not good for Wisconsin.
When educating about OTPs, it’s important to stress the following messages:
- Use of other tobacco products is on the rise:
- Products appeal to kids:
- New products aren’t safe:
Talking to parents? Check out Tobacco is Changing: Wisconsin Department of Health Services
Talking to youth? Check out OTP Messaging with Youth Recommendations (DPI)
Effective outreach can can include meetings, presentations, and earned media.
When educating about OTPs be sure to hit:
- Types of OTPs overview
- Our key messages
- Why this is relevant in your area (share local OTP photos, retail environment assessment results, and stories)
- A call to action (how folks can get involved)
Incorporate the points above and consider using the following presentation template to help you get started.
Customize the resources below to garner earned media on OTPs.
Ideas for using visuals to help tell your story:
Arrange OTP plates to show how the products look and smell like candy
Photos from Retail Assessments
Print or use your phone to show photos from retail assessments to show why this is relevant in your community.