FDA debuts new e-cigarette prevention ads

On Monday, July 22, the Federal Drug Administration's (FDA) Center for Tobacco Products unveiled new e-cigarette prevention ads featuring street magician Julius Dein. In the ads, Dein performs magic tricks illustrating how e-cigarette use can lead to conventional cigarette use.

In addition to the new ads, FDA also plans to send new e-cigarette prevention posters to every high school in the U.S. and is working with Scholastic to create new lesson plans for middle school teachers, students, and parents on the risks of youth e-cigarette use. The plan is for the middle school resources to be made available throughout the 2019-2020 school year.

Learn more about the FDA's "The Real Cost" campaign.