The U.S. Federal Drug Administration (FDA) recently launched the new "Every Try Counts" campaign to encourage tobacco users to quit, and keep trying to quit until they succeed. The campaign will run in Milwaukee along with other markets throughout the U.S.
Campaign materials will be placed at conveniece stores and gas stations to counteract the numerous pro-tobacco ads featured in those venues. The campaign's message is simple -- don't give up trying to quit, no matter how many attempts it takes you to succeed. The campaign also features a website with tips for quitting and an app to help tobacco users through the quitting process.