Tobacco is Changing preps for relaunch with podcast episode

Tobacco is Changing was recently featured on the Wisconsin Women's Health Foundation podcast The Motherpod. During the podcast, campaign "spokesparent" Marie Justice and Tobacco Prevention and Control Program Media and Communications Coordinator Spencer Straub discussed the campaign's origins and how it's adapting to cover the rise of JUUL and other products. The two also shared data from the 2018 Youth Tobacco Survey.

The Tobacco is Changing campaign returns on March 4, and will feature radio advertising, social media, and other digital advertising. All ads will direct parents to the Tobacco is Changing website for more information.