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Wisconsin's tobacco prevention and control movement.

In The Spotlight

FDA's "Little Lungs" Highlight Tobacco's Everyday Harms

March 16, 2017

The Federal Drug Administration has unveiled a series of five new videos as part of its Real Cost campaign. However, while past ads focused on gruesome imagery, the new ads use humor and stop-motion animation to reach teens. The videos feature "Little Lungs" that have been damaged by smoking as they try to take part in normal teen activities like snowboarding, swimming, gym class, and even blowing out birthday candles. Each time, their stunted growth prevents them from enjoying the activities  to the fullest and leads to mayhem. The goal of the campaign is to tap into teens' everyday concerns about tobacco use while invoking the humor of shows like Robot Chicken and South Park.

Read about the campaign
Watch the ads