Katie Boone of 7Cs in La Crosse collaborated with Gina Larsen of TPCP to contribute to this WKBT Channel 8 story about underage tobacco sales in Wisconsin. First broadcast on January 25, 2024, it was a “promoted story” by Allyson Fergot, which means she had more time to develop her story than the customary short turnaround. Some interesting points about this earned-media story development:
This is a great example of how to build momentum by working together at the state and local level. We truly are all connected.
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