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Finish It takes on hookah, little cigars, and social smoking

The truth® campaign returns to the airwaves with two new ads focused on hookah, little cigars, and social smoking. The first ad, which debuted at the Teen Choice Awards, warns youth and young adults not to be fooled by candy and fruit flavorings and highlights the toll that an hour of hookah smoking can take on the body. The second ad focuses on the dangers of social smoking and uses social media memes and stars to declare “It’s a Trap!” The second ad is scheduled to make it’s televised debut during the MTV Video Music Awards on August 30, but is available online. The hookah/little cigar ad can be shared on social media using the hashtag #FinishIt and the social smoking ad can be shared using #ItsATrap


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