Gina Larsen

Communications Specialist
UW Population Health Sciences, Wisconsin Tobacco Prevention and Control Program


Counties: Statewide

I am the communications specialist for the Tobacco Prevention and Control Section at DHS. There are three main pillars to my position: Together with our ad agency and my colleagues, I facilitate the development, deployment, and evaluation of statewide paid media campaigns across Wisconsin; I provide communications support and technical assistance to our TPCP-funded local coalitions; and I partner with talented team members to publish education and outreach content as a TPCP media spokesperson, web technician, and content curator, including fact sheets, news releases, social media posts, and other key messaging.