Featured Toolkits

In The Spotlight

truth® unveils new Safer ≠ Safe e-cigarette videos

The truth campaign recently debuted new videos focusing on the health harms of e-cigarettes. The new content features puppets and takes a lighter approach to communicating key messages on e-cigarettes. The videos highlight the fact that being safer is not the same thing as being safe. In one video, the puppets discuss the fact that one JUUL pod contains as much nicotine as 20 cigarettes. In another video, the puppets share that those who vape are four times more likely to start smoking cigarettes.

View the campaign