A new ad campaign encouraging use of Wisconsin's Medicaid Cessation Benefit started on Monday, July 16. The campaign includes billboard and bus advertising in select markets, and statewide paid search and social. The positive, how-to-quit focused ads encourage tobacco users to take advantage of the free assistance offered by the Medicaid Benefit. The campaign is timed to coincide with housing authorities going smoke-free nationwide at the end of July.

Learn more about the Medicaid Cessation Benefit