In the early stage of a statewide communications campaign, the Wisconsin Tobacco Quit Line experienced marked upticks in both call engagement and completed registrations. According to Quit Line staff, call numbers jumped 30% and new enrollments increased 53% from December 12-23, 2022, dates that coincide with the launch of the television and digital ads. The campaign was initiated by Tobacco Control and Prevention (TPCP) in collaboration with the UW Center for Tobacco Research and Intervention (UW-CTRI) that administers the telephone and web-based service.

For more quit season resources:

• Wisconsin Tobacco Quit Line (1-800-QUIT-NOW) provides free help and medications to people who are ready to quit.
• American Indian Quit Line (1-888-7AI-QUIT) offers free culturally competent help to Native Americans who use commercial tobacco products and want to quit. Download AIQL flyer
• "Be Smokefree in '23" feature from CDC's Office on Smoking and Health (OSH) provides tips and resources for quitting smoking