The Tobacco is Changing campaign returned to the airwaves and Internet on Monday, March 4, and is scheduled to run through the summer. In its second outing, the campaign will run on radio stations in select markets, as well as across all of Wisconsin on social media sites like Facebook, Instagram, and Pinterest. The campaign also utilizes new mobile ads to reveal the new face of tobacco to parents. This time out, the campaign incorporates new visuals and messaging on pod-based e-cigarettes and includes new data from 2018 Youth Tobacco Survey.

Learn more about how Tobacco is Changing.