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JUUL discontinues school-based education efforts

JUUL Labs has abandoned their plans for school-based vaping education programs. The programs, which Wisconsin schools were contacted about, were widely criticized by public health advocates. Many feared that like previous tobacco industry-funded prevention efforts, the JUUL programs would not be effective and could actually end up increasing youth use.

Read more about JUUL's decision to drop the initiative, and check out the FDA's recent Real Cost e-cigarette prevention ad below.