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Tobacco Quit Line Sees Big Uptick After December Campaign Launch

In the early stage of a statewide communications campaign, the Wisconsin Tobacco Quit Line experienced marked upticks in both call engagement and completed registrations. According to Quit Line staff, call numbers jumped 30% and new enrollments increased 53% from December 12-23, 2022, dates that coincide with the launch of the television and digital ads. The campaign was initiated by Tobacco Control and Prevention (TPCP) in collaboration with the UW Center for Tobacco Research and Intervention (UW-CTRI) that administers the telephone and web-based service.

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Quit Line commercial featuring a person walking along the waterfront in the foreground with a bridge and city skyline in the background