Educational Advocacy Toolkit

Educational Advocacy Toolkit

Making your case to stakeholders can put tobacco-prevention messages on the fast track to policy success. Use this toolkit as you work to educate and inform stakeholders with stories, photos, videos and more.

Our Message

Use the messages below when educating stakeholders. Also check out the education resources tips for use for tips on supplementing the education packet with local examples.

  • There are communities that are disproportionately impacted by the burden of tobacco.
    Tobacco-related disparities are prevalent among individuals who experience oppression, which include but are not limited to: low-income populations, LGBTQ communities, communities of color, and individuals struggling with behavioral health issues. It is imperative that the Program provides significant and equitable outreach, support, and resources to these populations as well as agencies who work closely with them.

  • The tobacco landscape is changing.
    Wisconsin's kids are still targeted by tobacco companies through aggressive marketing and new products flavored and packaged like candy. Strong local outreach and counter-marketing efforts are needed to provide education about these threats.

  • Funding tobacco prevention saves lives and is a smart investment.
    The Program's approach, involving local coalitions and state partners, is lowering tobacco use and saving lives. The Program is successful in driving down health care costs, making it a good investment for our state, and has the potential to accomplish much more in the future.

Visit the Key Messages Toolkit and the Local Data Resources page for all Wisconsin-specific factsheets and data.

Educational Advocacy Strategies

Review the Educational Advocacy vs. Lobbying page before getting started.

Personal Meetings

Meeting with local or state policymakers provides an invaluable opportunity for you to educate them about your coalition's outstanding work, and to establish your group as a "go to" resource for information on tobacco, electronic cigarettes, and other pressing public health issues. Here are resources to help you prepare:

Community Events

Community events, like a legislative breakfast or community forum, allow you to educate the community, local decision makers, and legislators about our key messages and the progress we've made to reduce tobacco's burden. Visit the Community Events page for specific tools to help you host a community event.


Formal presentations to a variety of community groups not only help to raise awareness of the issue, it defines the urgency of our work and motivates community members to take action. A number of presentation templates have been developed on various topics to help you get started.

Public Testimony

Testifying in front of local decision makers or state committees is an important strategy to educate stakeholders on the importance, needs, and successes of the Program. Visit the Public Testimony page for tools to help you make the most of testimony and to refresh/solidify your knowledge of the difference between educating and lobbying.

Connecting with the Capitol

What happens in Madison matters to all of us. The tools below can connect you with your policymakers and help you stay up to date on the latest happenings at the capitol.

Connect with Legislators

Click on the links below to see Senate or Assembly districts

Click on the links below to see Senate or Assembly districts with the outlines of MJC jurisdiction areas

Get Notified of Legislative Activity

Research the Legislature