Wisconsin Department of Health Services, in collaboration with the Wisconsin African American Tobacco Prevention Network (WAATPN) and Wisconsin Tobacco Prevention and Poverty Network (WTPPN), has launched a digital education and outreach campaign, which will run through early February 2025. 

The campaign highlights the dangers of menthol for targeted populations, information about the potential impact of a menthol ban, and corrects misinformation related to menthol. We encourage all partners to help increase the reach of the campaign by:

• sharing the campaign’s menthol social media assets and social media captions
• using the menthol talking points in your educational efforts, and
• utilizing the Letter to the Editor (LTE) template in your earned media efforts.